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Tue, Nov 24 2009 

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Schell’s Brewery worker Billy Hutchinson pulls the millionth case of Schell’s beer off the line. Owner Ted Marti said Schmaltz’s Alt waschosen to fill the millionth case because it was his father’s nickname.
/ John Cross


Schell's celebrates 1 million cases

Milestone case makes tour of New Ulm taverns

By Robb Murray
Free Press Staff Writer

Schell’s is the oldest brewery in Minnesota and the second-oldest single-family-owned brewery in America.

Marti said the entire workforce at Schell’s has gotten behind the millionth case enthusiasm, as has the town. He said the community has been good to the family business, which is why the millionth case didn’t get set aside to collect dust on the family mantle.

Instead, the Martis took the case on a tour of New Ulm taverns, sharing the beer with the people who have stood by them since the brewery opened.



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