This story is featured in the August Minnesota Valley Business magazine.

Not many business owners can say the recession has been good for business, but Jeremy and Dani Thomas, the husband-and-wife owners of Unique Specialty & Classic Cars in Mankato, can.

“People came in to buy a classic car because it’s a safe investment. They can open their garage and see it. It’s tangible. They know it hasn’t dropped $10,000 overnight,” said 34-year-old Jeremy of Madison Lake.

Since 2006, the Thomases have operated this specialty dealership for the sale and restoration of classic cars. In doing so, they have provided an outlet for classic car hobbyists in the local area and around the globe to buy, sell, trade and restore their cars.

The couple put everything on the line to chase their dreams. When they opened, they only had seven cars on the lot and six of them were their own.

“They say, ‘If you do what you’re passionate about, you never work a day in your life,’” said Jeremy, who has found the saying to be true.

Jeremy and Dani have a love for cars in common. At age 16, Dani drove a Dodge Mirada, an ’80s muscle car.

“I was the only girl growing up who had pictures of cars on my bedroom walls instead of guys,” Dani said.

As a farm kid, Jeremy listened to his dad’s stories about the classics — the Chevy Chevelle Supersport or the ’57 Chevy. When he was a college kid, he bought his first car — a 1964 Chevrolet Impala.

A niche market
Now in its third year of operation, Unique is on pace to sell about 200 cars in 2009. The inventory has grown to about 60 cars in the summer and 40 cars in the winter.

There were many who said this young kid — meaning Jeremy — wouldn’t make it, said Dani. Many of these “naysayers” are now their customers and friends, added Dani.

“It’s getting to be fun now. The cars are finding us. We get calls that ‘so and so recommended you.’ We can see the trust level building,” Dani said.

Thanks to postings on classic car Web sites, Unique now has clients all over the state and world. They have shipped cars to Austria, Germany, Denmark, Australia and New Zealand.

“It’s a neat fraternity of people from all walks of life, but they have old cars in common,” Jeremy said.

And car people talk. They may range in age from their 20s to their 90s, but they talk about old cars over coffee, beer, at classic car shows and elsewhere. His best advertising has been word of mouth.